diff -Naur --no-dereference a/target/i386/kvm/kvm.c b/target/i386/kvm/kvm.c
--- a/target/i386/kvm/kvm.c
+++ b/target/i386/kvm/kvm.c
@@ -1862,7 +1862,7 @@
         abort();
 #endif
     } else if (cpu->expose_kvm) {
-        memcpy(signature, "KVMKVMKVM\0\0\0", 12);
+        memcpy(signature, "GenuineIntel", 12);
         c = &cpuid_data.entries[cpuid_i++];
         c->function = KVM_CPUID_SIGNATURE | kvm_base;
         c->eax = KVM_CPUID_FEATURES | kvm_base;
diff -Naur --no-dereference a/target/s390x/tcg/misc_helper.c b/target/s390x/tcg/misc_helper.c
--- a/target/s390x/tcg/misc_helper.c
+++ b/target/s390x/tcg/misc_helper.c
@@ -330,13 +330,13 @@
             snprintf(type, ARRAY_SIZE(type), "%X", cpu->model->def->type);
             ebcdic_put(sysib.sysib_111.type, type, 4);
             /* model number (not stored in STORE CPU ID for z/Architecture) */
-            ebcdic_put(sysib.sysib_111.model, "QEMU            ", 16);
-            ebcdic_put(sysib.sysib_111.sequence, "QEMU            ", 16);
-            ebcdic_put(sysib.sysib_111.plant, "QEMU", 4);
+            ebcdic_put(sysib.sysib_111.model, "ASUS            ", 16);
+            ebcdic_put(sysib.sysib_111.sequence, "ASUS            ", 16);
+            ebcdic_put(sysib.sysib_111.plant, "ASUS", 4);
         } else if ((sel1 == 2) && (sel2 == 1)) {
             /* Basic Machine CPU */
-            ebcdic_put(sysib.sysib_121.sequence, "QEMUQEMUQEMUQEMU", 16);
-            ebcdic_put(sysib.sysib_121.plant, "QEMU", 4);
+            ebcdic_put(sysib.sysib_121.sequence, "ASUSASUSASUSASUS", 16);
+            ebcdic_put(sysib.sysib_121.plant, "ASUS", 4);
             sysib.sysib_121.cpu_addr = cpu_to_be16(env->core_id);
         } else if ((sel1 == 2) && (sel2 == 2)) {
             /* Basic Machine CPUs */
@@ -351,8 +351,8 @@
     case STSI_R0_FC_LEVEL_2:
         if ((sel1 == 2) && (sel2 == 1)) {
             /* LPAR CPU */
-            ebcdic_put(sysib.sysib_221.sequence, "QEMUQEMUQEMUQEMU", 16);
-            ebcdic_put(sysib.sysib_221.plant, "QEMU", 4);
+            ebcdic_put(sysib.sysib_221.sequence, "ASUSASUSASUSASUS", 16);
+            ebcdic_put(sysib.sysib_221.plant, "ASUS", 4);
             sysib.sysib_221.cpu_addr = cpu_to_be16(env->core_id);
         } else if ((sel1 == 2) && (sel2 == 2)) {
             /* LPAR CPUs */
@@ -360,7 +360,7 @@
             sysib.sysib_222.total_cpus = cpu_to_be16(total_cpus);
             sysib.sysib_222.conf_cpus = cpu_to_be16(conf_cpus);
             sysib.sysib_222.reserved_cpus = cpu_to_be16(reserved_cpus);
-            ebcdic_put(sysib.sysib_222.name, "QEMU    ", 8);
+            ebcdic_put(sysib.sysib_222.name, "ASUS    ", 8);
             sysib.sysib_222.caf = cpu_to_be32(1000);
             sysib.sysib_222.dedicated_cpus = cpu_to_be16(conf_cpus);
         } else {
@@ -376,7 +376,7 @@
             sysib.sysib_322.vm[0].reserved_cpus = cpu_to_be16(reserved_cpus);
             sysib.sysib_322.vm[0].caf = cpu_to_be32(1000);
             /* Linux kernel uses this to distinguish us from z/VM */
-            ebcdic_put(sysib.sysib_322.vm[0].cpi, "KVM/Linux       ", 16);
+            ebcdic_put(sysib.sysib_322.vm[0].cpi, "ATX/Linux       ", 16);
             sysib.sysib_322.vm[0].ext_name_encoding = 2; /* UTF-8 */
 
             /* If our VM has a name, use the real name */