diff -Naur --no-dereference a/hw/ide/atapi.c b/hw/ide/atapi.c
--- a/hw/ide/atapi.c
+++ b/hw/ide/atapi.c
@@ -797,8 +797,8 @@
         buf[5] = 0;    /* reserved */
         buf[6] = 0;    /* reserved */
         buf[7] = 0;    /* reserved */
-        padstr8(buf + 8, 8, "QEMU");
-        padstr8(buf + 16, 16, "QEMU DVD-ROM");
+        padstr8(buf + 8, 8, "ASUS");
+        padstr8(buf + 16, 16, "ASUS DVD-ROM");
         padstr8(buf + 32, 4, s->version);
         idx = 36;
     }
diff -Naur --no-dereference a/hw/ide/core.c b/hw/ide/core.c
--- a/hw/ide/core.c
+++ b/hw/ide/core.c
@@ -2627,20 +2627,20 @@
         pstrcpy(s->drive_serial_str, sizeof(s->drive_serial_str), dev->serial);
     } else {
         snprintf(s->drive_serial_str, sizeof(s->drive_serial_str),
-                 "QM%05d", s->drive_serial);
+                 "ASUS%05d", s->drive_serial);
     }
     if (dev->model) {
         pstrcpy(s->drive_model_str, sizeof(s->drive_model_str), dev->model);
     } else {
         switch (kind) {
         case IDE_CD:
-            strcpy(s->drive_model_str, "QEMU DVD-ROM");
+            strcpy(s->drive_model_str, "ASUS DVD-ROM");
             break;
         case IDE_CFATA:
-            strcpy(s->drive_model_str, "QEMU MICRODRIVE");
+            strcpy(s->drive_model_str, "ASUS MICRODRIVE");
             break;
         default:
-            strcpy(s->drive_model_str, "QEMU HARDDISK");
+            strcpy(s->drive_model_str, "ASUS HARDDISK");
             break;
         }
     }