diff -Naur --no-dereference a/hw/arm/nseries.c b/hw/arm/nseries.c
--- a/hw/arm/nseries.c
+++ b/hw/arm/nseries.c
@@ -849,7 +849,7 @@
 
     memset(p, 0, 0x3000);
 
-    strcpy((void *) (p + 0), "QEMU N800");
+    strcpy((void *) (p + 0), "ASUS N800");
 
     strcpy((void *) (p + 8), "F5");
 
@@ -1152,7 +1152,7 @@
 
     stw_p(w++, OMAP_TAG_LCD);			/* u16 tag */
     stw_p(w++, 36);				/* u16 len */
-    strcpy((void *) w, "QEMU LCD panel");	/* char panel_name[16] */
+    strcpy((void *) w, "ASUS LCD panel");	/* char panel_name[16] */
     w += 8;
     strcpy((void *) w, "blizzard");		/* char ctrl_name[16] */
     w += 8;
@@ -1272,11 +1272,11 @@
     stw_p(w++, 24);				/* u16 len */
     strcpy((void *) w, "hw-build");		/* char component[12] */
     w += 6;
-    strcpy((void *) w, "QEMU ");
+    strcpy((void *) w, "ASUS ");
     pstrcat((void *) w, 12, qemu_hw_version()); /* char version[12] */
     w += 6;
 
-    tag = (model == 810) ? "1.1.10-qemu" : "1.1.6-qemu";
+    tag = (model == 810) ? "1.1.10-asus" : "1.1.6-asus";
     stw_p(w++, OMAP_TAG_VERSION_STR);		/* u16 tag */
     stw_p(w++, 24);				/* u16 len */
     strcpy((void *) w, "nolo");			/* char component[12] */
diff -Naur --no-dereference a/hw/arm/sbsa-ref.c b/hw/arm/sbsa-ref.c
--- a/hw/arm/sbsa-ref.c
+++ b/hw/arm/sbsa-ref.c
@@ -874,7 +874,7 @@
     };
 
     mc->init = sbsa_ref_init;
-    mc->desc = "QEMU 'SBSA Reference' ARM Virtual Machine";
+    mc->desc = "ASUS 'SBSA Reference' ARM Real Machine";
     mc->default_cpu_type = ARM_CPU_TYPE_NAME("neoverse-n1");
     mc->valid_cpu_types = valid_cpu_types;
     mc->max_cpus = 512;